New Home Decor Store Opens in Falmouth

Rural Roots home decor store in Falmouth, Mass.

This summer interior designer Laurie Long fulfilled a lifelong dream: opening her own shop. In August she held the grand opening of Rural Roots (95 Palmer Ave., Falmouth; 508-863-7939), a storefront for her interior design business that showcases all her favorite home products. “It has always been my dream to have my own little design studio and retail space that had everything in it that I loved,” says Long, who has worked in interior design for more than two decades.

The shop reflects Long’s eclectic, bohemian-inspired style and skill for mixing colors, textures and patterns. “I want the shop to be a reflection of my personality,” she says, which is the same design approach she takes with clients. “I want their decor to reflect their personality,” she says. “I listen to my clients and I want them to be as happy in their home as I am in my home.”

Long shares the retail space with photographer Lee Geishecker of VIEW Photography, whose work is displayed prominently within the showroom. The shop also features repurposed furniture, home accessories, custom pillows, fabric and wallpaper samples. Some of Long’s favorite product lines include linoleum floor mats by Vintage Vinyls and soft and easy-to-clean throws and baby blankets made of cotton-flannel by David Fussenegger.

Creating a casual, fun experience for customers was a priority for Long. She says, “I really wanted to have a place where people can go and sit and look through fabrics and rug catalogs, and borrow samples and feel comfortable and not rushed or pushed into decisions.”

Rural Roots is open year round and offers interior design services for projects big and small.

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